Distinguishes Different Papers.

Do not use too many images and cluttered text; it might overwhelm the customer with too much information. Make sure to focus on one to two images and a brief description per page, that way your customers are in tune with what you are selling before going on to the next page.
If you would like consumers to know more about your business and the products and services that you offer, you may wish to have brochures available. Many companies offer brochure printing. You can include many of the unique features about your business that stand out from others in your industry. Many times, you can also have them printed with professional stock photos to make them more appealing.
What Distinguishes Different Papers?
Finish: The finish of a paper is it's surface texture. Uncoated and coated paper has different surface textures.
* Wove or Smooth - A smooth uncoated surface.
* Laid - A paper that is manufactured with textured lines on its surface. This finish is used mostly for business stationery elements, like letterhead, envelopes and business cards.
* Linen - Similar to a laid finish, this paper has textured lines on the surface of the sheet, but they are finer and more regular than those that appear on a laid finish stock. This paper is also used frequently for business stationery.
* Laser - A paper that is guaranteed to be compatible with laser printers.
* Coated - A paper with a waxy finish (shiny or matte).
* Uncoated - A paper with an untreated surface that is dull and unreflective.
* Coated One Side (C1S) - A cover stock that has a coating on one side and is dull on the reverse side.
* Coated Two Sides (C2S) - A cover stock that has a coating on both sides.
Weight: The weight of a paper refers to its thickness and is measured in pounds (#). The higher the number, the more (equivalent) weight a paper has (the thicker/heavier the paper).
Opacity: A paper's opacity is determined by its weight, ingredients and absorbency. A paper's opacity determines how much printing will show through on the reverse side of a sheet. Opacity is expressed in terms of its percentage of reflection. Complete opacity is 100% and complete transparency is 0%.
Brightness: The brightness of a sheet of paper measures the percentage of a wavelength of blue light it reflects. The brightness of a piece of paper is typically expressed on a scale of 1 to 100 with 100 being the brightest. Most papers reflect 60-90% of light. The brightness of a paper affects readability, the perception of ink color and the contrast between light and dark hues.
Types of Paper
Offset: Also known as book or text paper, offset paper can have a coated or uncoated finish. Offset paper is thinner and lightweight. Commonly used for publication interior sheets, brochures & flyers, and letterheads. Common offset weights: 50#, 60#, 70#, 80#, 100#.
 * 20# - A standard weight paper.
 * 24# - The preferred weight for most business papers (letterheads).
 * 28# - Heavier paper, less frequently used. Its thickness can sometimes pose problems feeding through laser printers. It is often used for outer envelopes.
Cover: Cover stocks are heavy in weight, rigid and not easily folded. These types of paper are commonly use in publication covers, business cards, greeting cards, folders, and postcards. They can have coated or uncoated finishes. Common weights for cover stocks include 65#, 80#, 100#, 120#, and 12pt.
At GraphicFirm, Printing Brochures is our specialty. We offer prices for every size, quantity, and paper used to make your brochures and Tri Fold Brochures. The most common size is 8.5 x 11 brochures on 100lb Gloss text paper; you can get 1000 for under $100.
Other sizes include: 4x10 Brochures, 8.5x14 Brochures, 8.5x22 Brochures, 11x17 brochures, 11x25.5 Brochures, 8x10 custom Brochures, 8.5x11 Custom Brochures, 8.5x14 Custom Brochures, 9x12 Custom Brochures, 11x17 Custom Brochures.
To take a look at our Brochure Templates, If you have any questions, please feel free to give us a call at 1-877-992-1003